Come along on the journey!
Iran is so much more than saffron and stews (although those are very important). It is a country full of stories, colourful traditions, groovy music and words that are so beautiful you almost want to eat them.
In this blog, we’ll take you on a journey through Persian customs, holidays, language and music. From expressions that will brighten up your table to holidays that will make your calendar dance. All with a pinch of humour, a dash of culture and, of course… fresh off the press.
Cities in Iran
Shiraz
Ask an Iranian about their favorite city and you’re likely to get Shiraz as an answer. This sunny city in southern Iran is known for its beautiful gardens, centuries-old architecture, relaxed atmosphere and, of course, its love of poetry.
Art
Persian miniature art
Elegant, colorful and symbolic; in modern Persian miniature art, tradition and innovation come together beautifully… just like our creations at Vers van de Pers.
Language
Noeshe Jan
On every jar of Wortel Wonder are the words ''noeshe jan'', which means enjoy your meal in Farsi. But how do you actually pronounce noeshe jan?
Language
Kheeli khoshmaze
Our test panel had only one word (or actually two) after tasting Wortel Wonder: kheeli khoshmaze, or very tasty.
Learn how to pronounce it here and share your best pronunciation with us!
Culinary traditions
Morabaye carrot (Carrot jam)
Morabaye havij, or carrot jam, is a centuries-old Persian recipe dating back to the Safavid court cuisine. What once began as a way to preserve carrots evolved into a special delicacy with saffron and rose water.
Holidays
Noroez
During Nowruz, millions of people in Iran and around the world celebrate the Persian New Year. A spring festival filled with special traditions such as the Haft-sin table, fire rituals, and cozy family visits!
