An ode to Persian indulgence
Vers van de Pers was born from a simple desire: to take you to Iran, with stories, traditions, and the flavors of my childhood.
When I think back to my childhood in Iran, I see my grandmother in the kitchen, busily making freshly baked chickpea flour cookies for Norooz, the Persian New Year.
I smell the sweet scent of our garden, full of blood oranges, clementines, and roses, and hear the hum of family visits where there was always plenty: tea, cookies, fruit, nuts, and above all, warmth.
Those memories are at the heart of Vers van de Pers: pure ingredients, made with care, and a touch of nostalgia.
In my kitchen, old family recipes get a modern twist and are transformed into finger-licking delicacies. So grab a spoon, take a bite filled with Persian passion…and try not to stop!.
Fun fact
Inspiration
Cheerful colors, elegant lines and a touch of poetry; our logo is inspired by modern Persian miniature paintings. Because at Vers van de Pers, we also love to blend tradition and innovation together.
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My dream
My dream? That you can taste a piece of Iran without packing your suitcase. If you can't go to Iran, I'll simply bring Iran to you!. With the products of Vers van de Pers, I bring the flavors, aromas and colors of there to life.
And with Persian stories, I show how rich, warm and surprising Iran is.
Discover it yourself bite by bite, story by story.
Fun fact
Wortel Wonder test panel
The very first jar of Carrot Wonder was tested on friends. They thought they were just coming over to taste some jam, but they were actually our test panel. Don't worry: they're still alive, and they still come back for more because they think it's 'kheeli khoshmaze', meaning they find it very tasty.